A look at where the swing actually is
The session opens on the machine or on the tee with HitTrax running, so the numbers on the board are the athlete’s own from the first swing rather than a memory of last week.
Hitting instruction in South Tampa
Baseball and softball hitting lessons in South Tampa, led by founder Ricardo Lizcano, a St. Louis Cardinals signee who has taught more than 10,000 lessons. Your athlete's swing is built on a six-point framework and measured on HitTrax and Blast Motion, so a change shows up as exit velocity and bat speed. Memberships from $249.99 a month.
Price Memberships from $249.99 per month, a one-hour drop-in hitting group for $80, or 1-on-1 lessons from $55.
Who it is for
- Baseball and softball players from age six through the professional level
- Travel-ball hitters who need a measurable reason for a swing change
- High school players preparing for tryouts, showcases or a college look
- Athletes who want a swing plan they can keep working on between sessions
What happens in a session
One point of the six, worked on directly
Coaching is against the six-point framework below. A session takes on load, or heel strike position, or connection — not all six at once, which is how swing changes stop holding up under a live pitch.
Measurement, not encouragement
Blast Motion reports bat speed, rotational acceleration and attack angle on each swing. HitTrax reports exit velocity, launch angle and where the ball would have landed. The change is either in the numbers or it is not.
The work leaves with the athlete
Video and drills go into the athlete’s Onform account, so the next two weeks of swings at home are the same swings the coach just built.
The six points of hitting
Every hitting lesson at Arsenal is coached against these six, in Arsenal’s own words. A session takes on one of them rather than all six, which is how a swing change holds up against a live pitch instead of falling apart in a game.
Load
01Strong load in and on the back hip and leg.
Hitting position (heel strike)
02At heel strike we must be athletic, knob to the catcher, good shape and stacked.
Connection
03Keeping the hands connected to the back shoulder, staying connected to the athlete's centerline through rotation.
Contact point
04Having good shapes, head down, athletic, palm up / palm down at ball contact.
Direction
05Direction of the barrel staying through the middle of the field.
Finish
06Sticking the finish with your head down or slightly out front of ball contact. Keeping posture and bracing the core.
Private 1-on-1 lessons
Our 1-on-1 training sessions provide athletes with individualized coaching focused on developing their skills, improving technique, and building confidence. Each session is tailored to the athlete's specific needs and goals, with specialized instruction from experienced coaches in their area of expertise.
Elvin Williams
Hitting
- $10060 min
Weekends only
Joe Martinez
Hitting
- $6530 min
Tue, Thu
Kendra Falby
Softball hitting, slapping and outfield
- $5530 min
Tue, Thu
Who teaches it
Each coach has a full service record on their own page, with what they played, where, and what they teach here.
Ricardo Lizcano
Founder
St. Louis Cardinals .400 career average 10,000+ lessons taught
Joe Martinez
Hitting & Defense
Detroit Tigers shortstop .465 sophomore season PGCBL manager
Elvin Williams
Hitting
Heidelberg University four-year starter contact and power
Ruben Garcia
Hitting
Tampa Catholic Saint Leo fundamentals and technique
Knox Meier
Catching & Hitting
Berkeley Prep Washington & Jefferson three NCAA Division III Regionals
What we measure with
The point of the equipment is that a change either shows up in a number or it did not happen.
HitTrax
Measures exit velocity, launch angle and projected distance on every batted ball, and plots where each one would have landed on a real field.
Blast Motion
A bat sensor that reports bat speed, rotational acceleration, attack angle and time to contact for each swing.
Onform
The video app where an athlete’s lessons, drills and side-by-side comparisons live, so work continues between sessions.
Swing AI
Automated swing analysis used alongside coach review.
Video analysis
High-frame-rate capture reviewed frame by frame with the athlete during the session.
Junior Hack Attack pitching machines
Three-wheel machines for both baseball and softball, throwing live-arm-angle fastballs and breaking pitches.
What parents say
Field reports
Read Arsenal reviews on Google
5 out of 5 stars on Google
Beautiful facility and great coaches. Brian and Ricardo are excellent teachers and my son has made huge gains in hitting and pitching.
Read Arsenal reviews on Google
5 out of 5 stars on Google
Arsenal has the best and most professional coaches. My 12 year old son goes and gets all around training. The environment is professional yet fun for the kids!.
This is a selection. Read every review on Google, or leave one of your own.
Questions
The full list of questions people ask covers ages, pricing, cancellation and parking.
What happens in a hitting lesson at Arsenal?
A hitting lesson at Arsenal Performance Training opens with live swings on HitTrax so the athlete's current numbers are on the board. Coaching then takes on one point of the six-point swing framework rather than all six. Blast Motion and HitTrax measure whether the change held. Video and drills go to the athlete's Onform account afterwards.
What are the six points of hitting Arsenal teaches?
Arsenal Performance Training teaches hitting against six points: load, hitting position at heel strike, connection, contact point, direction, and finish. Load is a strong load in and on the back hip and leg. Direction keeps the barrel through the middle of the field. Each lesson works one point rather than trying to rebuild a swing at once.
Do you train softball players, or only baseball?
Arsenal Performance Training trains both baseball and softball players in South Tampa. Founder Ricardo Lizcano is an assistant softball coach at Plant High School, which recently reached the 7A Florida State Finals for the third time in school history. The cages run Junior Hack Attack machines set for fastpitch as well as baseball, and hitting memberships cover either sport.
What technology do you use, and what does it actually tell me about my kid?
Arsenal Performance Training uses HitTrax, TrackMan, Blast Motion, Swing AI, Onform and video analysis. HitTrax gives exit velocity and launch angle on batted balls. TrackMan gives pitch velocity, spin rate, spin axis, movement and release. Blast Motion gives bat speed and attack angle. Together they turn "he looks better" into a number that either moved or did not.
What ages do you train?
Arsenal Performance Training works with athletes from age six through the professional level. Founder Ricardo Lizcano has spent over a decade coaching that full range, and has completed more than 10,000 lessons in person and online. Instruction is built around the individual athlete rather than an age bracket, so a nine-year-old and a college pitcher are not given the same session.
Do I need a membership, or can I book a single lesson?
No membership is needed. Arsenal Performance Training books 1-on-1 lessons per session, from $55 for thirty minutes, and runs one-hour drop-in groups: $80 for hitting or pitching, $50 for strength and conditioning, and $30 for speed and agility. Cage time is $35 for thirty minutes. Memberships start at $249.99 a month and can be cancelled before the billing date.
Start hitting at Arsenal
Memberships from $249.99 per month, a one-hour drop-in hitting group for $80, or 1-on-1 lessons from $55. Memberships are month-to-month and can be cancelled before the billing date. Call (813) 872-7765 during opening hours and someone will match your athlete to the right coach.
